Positioning line

The Territory way
The positioning line or “tagline” is The Territory way. No other positioning line will be used. A full stop is always positioned at the conclusion of the positioning line.

The logo should always be accompanied by the positioning line in all but exceptional circumstances. This may include application to merchandise where the reproduction is so small the positioning line would be unreadable.

Locked up
As a general rule, the positioning line should be locked up with the logo as shown here.

Separated
The tagline may be separated from the logo when used in conjunction with a product name, division name or campaign theme, as shown here.

Application across business divisions
TIO gains its strength in the market by the whole being greater than the sum of its parts. Integration of business and customer experience is a strength that should be leveraged.

For this reason, one brand will apply across all divisions of TIO. TIO Banking, TIO Insurance and TIO Motor Accidents Compensation should not be used as separate brands.